This blog is all about writing when there’s something to say. Usually, I choose to write either my own revelations or ponderings from a personal stance, but this post is business related with a personal twist, if you will. I’m a certified social media professional, and it is from this perspective that I write this blog. Ladies and gentlemen, please allow your social media manager to do their job. It is a simple request, and you may think you are not in the way of them being effective and efficient, but I challenge you to reconsider as you read further.
- freely give needed information to your social media manager so they have something to post?
- keep them in the loop of upcoming projects, events, etc. for the purpose of future posting?
- do they find out social media worthy news when everyone else in the general public does?
- post yourself when you’ve hired them to do it?
Social media managers are here to make you look great on social media and be your voice across your chosen platforms, but you have to help us out here. Unless you would prefer we have free reign over what goes out over social media on your behalf, a true partnership must be formed.
Anyone can post something, but a social media manager understands the strategy behind the posting – the when, where, why, how, and what of it. They know which platforms will best serve you. They know how to vary the same post to give a fresh look each time it shows up in a timeline or news feed. A social media manager monitors the engagement of your accounts and can pull analytics for them and make a plan of action moving forward. However, none of this can be done if they are on the outside looking in. Yes, we have a responsibility to check in and ask questions, but at the same time, if we’re not really familiar with the business, we may not know what to ask at first. Here are few tips to help your social media manager help you.
- Plan, plan and plan some more! I write social media strategies and action plans, and if my client is going to work with me, we will have to revisit and revise this plan often based on analytics. If a strategy has been written for you, don’t simply put it on a desk and hope your social media manager implements it. You have to be in on the master plan too.
- Talk to your social media manager. We don’t know unless you tell us. Carve out time periodically to check in with your social media manager. I know social media, but I may not know your particular business, so communication is vital to my learning. Once I have working understanding of what you do and what you need, then it won’t be necessary to talk as often as is needed in the beginning.
- Make sure there’s a content calendar in place. Organization is a must. Try not to deviate from what’s planned to be posted unless something major comes up that will trump the plans. Review that calendar as often as you can, but the main person who should paying attention to it daily is the social media manager.
- Be patient. As I stated, a social media manager knows the best times to post based on your target audience and when that audience is hanging out perusing their social media. If you don’t see your post first thing in the morning, don’t take it upon yourself to post it thinking your social media manager dropped the ball. Which leads me to the next tip…
- Trust the ability of your social media manager. No explanation needed here…
I love what I do, but I also get frustrated because some of the pages I manage lie dormant because I have no idea the direction the client wants to go. I could still post something, but “willie nillie” posting is fruitless. Also, if what you’re posting is one-dimensional, meaning it’s the same kind of thing lacking variety worth engaging with, it is also fruitless. There’s so much more to what you have to offer (I hope); only showing one aspect of your business isn’t going to help you. Social media managers, here are some tips to help yourself when in a situation where it seems you can’t do your job in a more excellent manner.
- If communication is vital, then you might have to initiate the conversation. Business owners and individuals are busy doing what they do, and having a social media manager is relatively new to them.
- Ask questions and get answers. Ignorance is not bliss when you’re trying to manage social media.
- Take action. If you have anything to go on, use that to generate relevant posts for your client. Be creative and keep them in the news feeds.
- Educate the client. They may not know what they hired you to do. Tell them.
- Create a questionnaire for the client prior to your initial meeting, so you have an idea of what they expect and what their goals are. Even if they aren’t accessible, you’ll at least have a basis to begin.
- Don’t be afraid to ask for what you need to be successful. If you truly need something from your client (logos, special graphics, headshot photos, etc.), ask for it.
These are a just a few things I’ve encountered on this new journey into social media management. It’s no longer a casual hobby for me that I just happen to be good at. I take my role seriously and want to be the best manager I can be for my clients. Again, I say, let’s all work together because together we all win!